A great brand strategy acts as a guiding light for the brand and all future communication, as well as an objective measure by which to evaluating work and making brand decisions.
What is Brand Strategy? We start by developing a foundation built on strong brand pillars. We then define a brand voice that resonates with your audience and garners a following. We communicate with this new found audience and develop a relationship that converts them to consumers and eventually brand loyalists.
A powerful brand purpose sets out how a company intends to change the world for the better. Its role is to unite customers and culture alike in the pursuit of that intention. It’s a statement of belief, of hope, of pursuit.
How a brand is perceived in the context of competitive alternatives. Brand positioning statements include a target customer definition, brand essence, brand promise, brand archetype and brand personality, giving the intended brand position/positioning greater depth.
A good marketing strategy captures all of a brand’s marketing goals and objectives combined into a single comprehensive plan defined to meet business goals.
82% of consumers feel more positive about a brand after reading customized content.
On average, it takes 5 to 7 impressions for people to remember your brand.
Presenting a brand consistently across all platforms can increase revenue by up to 23%.
64% of women and 68% of men have felt an emotional connection with a brand.
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